She is an inspiration to most people in the world, especially the presenters who want to do well in the media. She has gone against all the odds to become who she is today. She was raped and impregnated at the age of fourteen; she is black and a woman. So much could have gone wrong with her life but she was persistent enough to become successful. Neither of the above mentioned obstacles stood before her dreams. She has changed the way how women, blacks and presenters are viewed in the world.
But has she really?
I came across a vacancy announcement posted by a representative of a media company of Nepal. The advertisement claimed the company to be the "major media house in the city", looking for female presenters. My friends were talking about the disappointment towards the requirements of the announcement over lunch today and I didn't know how bad it was until I read it myself. I read it thrice still trying to make sense of it. Trust me, I tried but no matter how many times I read, the requirement sounded more off than I read them the first time.
The "major media house in the city" was looking for girls with beautiful face (clear and toned skin), well maintained figure: not too skinny, not too chubby, time management skill and strong command over Nepali and English language. While latter requirements made sense, the initials were equally bizarre.
I gave the announcement benefit of doubt once. My only inside knowledge about media industry in Nepal was some handful of media personalities I was following on Instagram, who were all beautiful and had clear toned skin and well maintained figure. Maybe talent had nothing to do with being presenter, confidence, hard work were all useless and one needed to look only good to become an exceptional presenter.
Or maybe I was upset with the announcement because I neither had beautiful face nor well maintained body and I couldn't take the hard truth. I had lost the opportunity to become a presenter even though I don't plan to become one. But no matter how hard I tried to rationalize the requirements, the more wrong it sounded.
I googled the requirements to become a good presenter, read actual vacancy announcements for several other national and international media houses that weren't from the 1970s or 1980s; all of them had few requirements in common; they were looking for a girl with a degree, good communication, work ethics, confidence and experience of any kind. None of them were looking for girls with beautiful face and a body. Well groomed? Definitely. But nothing too harsh.
Dear media house, take a look around, we don't live in 1970s anymore. Take a look at Oprah, Queen of All Media. She is not your quintessential beauty and she thrived in the world of whites even as a black and that too as a presenter. Maybe it's time for you to revise your requirements. Dust off your Fair and Lovely attitude. And you should know it better, a presenter is more than just a pretty face.
"Is it true that pain is beauty?
ReplyDeleteDoes a new face come with a warranty?
Will a pretty face make it better?"
#MrsPotatoHead
Beautifully put! :)
DeleteThanks for raising your voice regarding this issue Pratistha.
ReplyDeleteThe point i read this vacancy announcement, i also had felt the same as you did.
When i have my relative working in media, who is not fit to his position as per the above criteria, the post led me to blaming to the narrow perception of few decision makers in the respective organization.
Thank you again for this post. :D
You're Welcome, Sonali.
DeleteThank You to you too. :D